A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

For this reason, over 60% of businesses leverage some form of social listening strategy to gain insights and drive important decisions. In a nutshell, social listening is the active observation of ...

Through social media listening programmes, pharma companies can now identify areas of unmet need and adapt processes to address them. Carina Mikolajczak examines the situation in Germany ...

But what's the difference between monitoring social media and listening to social media? Many times those terms are confused or used interchangeably. Scores of solution providers and technologies have ...

For many years the pharmaceutical industry has been incredibly cautious about 'listening' to social media, wary of what it might find in public conversations. In the past, while some pharma medics ...

Earlier, social listening for Netflix India was formerly measurement-focused, and with the challenges of low penetration, content-quality scepticism, and the premium subscription, it predicted the ...

SACRAMENTO, Calif.--(BUSINESS WIRE)--GRIN, the world’s leading creator management platform, today announced the launch of Social Listening and Affiliate Hub — tools designed to help brands ...