According to contact center software firm Playvox, to provide a true omnichannel experience, brands today recognize the need to assist customers in the platforms where they feel most comfortable. This ...

The social CRM market is booming at the moment, and for good reason. Andrew Yates, CEO at Artesian, explains how to use, social CRM to boost your bottom line Modern sales teams all have more or less ...

While CRM magazine and the other publications under the Information Today banner have a presence on social media sites like LinkedIn, X, and Facebook, I am not a fan of social media in my personal ...

Ask a technology vendor, a marketing thought leader and a company CEO to define social CRM and the fact that you’ll get three decidedly different answers says much about where the market is right now.

Some retail and consumer brands now have more than one million “fans” and “followers” via social networks such as Facebook and Twitter. These numbers don’t always add up to active purchasers, however.

Is there seriously any more connection between them apart from the fact that both help businesses create more effective communication with the customers? Yes there is, and both if utilised effectively ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management while integrating social media marketing automation into its core framework.

Changing demographics, social networks and emerging technologies have changed the game, analysts say CRM (customer relationship management) users, vendors, analysts and consultants are set to gather ...