Citations: Galinsky, Adam, Gordon Moskowitz. 2000. Counterfactuals as Behavioral Primes: Priming the Simulation Heuristic and the Consideration of Alternatives. Journal of Experimental Social ...
About 40 years ago Danny Kahneman and Amos Tversky made some wonderful discoveries. They identified a set of heuristics that people use — availability, representativeness, anchoring and adjustment, ...
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