In this Behind the Brand video interview, Simon Sinek, the author and speaker who popularized the concept of "the golden circle" and to "start with why," presents a simple but powerful model for how ...

In the high-stakes world of professional sports, I’ve often seen leaders feel the pressure to present themselves as infallible, unerring, and flawless. I’ve seen coaches act as if they needed everyone ...

Sinek showed how finite games of playing to win should give way to infinite games of creating customer value, but made a key ...