Are the days of thongs and similarly uncomfortable underwear behind us? Well, for now, anyway, since trends come and go. But Amazon’s “Trending Now” page has identified a new viral trend: women’s ...

Menswear brand Sunspel is relaunching its original British Boxer Short model, 40 years after it was made famous by an iconic Levi’s advert. However, the story of Sunspel and the boxer short started ...

Looking for a stocking filler for the holiday season? Looking for a token Irish gift for the man in your life? Or just want to start your day off by throwing on with some Irish underwear? Buachaill ...