Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

Since Twitter limits messages to 140 characters, users have quickly come to depend on “URL shorteners.” These free services take the long URLs for links that we find on the Web and shrink them to a ...

Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...