Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

I would like to know more about concept selling. I have an idea that I have turned into a small business but feel that it could be much bigger. I am curious about how to align myself or sell the ...

Editor’s note: Entrepreneur and investor Donald Thompson is a regular contributor to WRAL TechWire. His posts appear on Wednesday. RALEIGH – Many entrepreneurs are creative thinkers who can quickly ...

In simple terms, a catalog is a group of products showcased and sold on the printed page. How you present that merchandise, however, will determine your catalog’s success. n Successful catalogs begin ...

Recently, I was asked to review a Web site for a potential client. After evaluating the site, I asked the owner what he was trying to sell. The answer I got was completely different from what the Web ...