Both projects described below are attitudinal segmentations, based on a set of attitudes known to be important in influencing consumer behaviour. One is a conventional segmentation (for consumer ...

1994). Socioeconomic market segmentation focus on the consumer's physical attribute such as age, sex, income, education, occupation and so on. Geographic market segmentation emphasizes the place that ...

Unlike the consumer market, segmentation of corporate target audiences is carried out less often—once every 2-3 years, which is usually enough to make adjustments based on demand changes. Write down ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group or business market into sub-groups based on some type of shared characteristics. Those studies then ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

However, newly released sales figures reveal that a segment of EV alternatives is gaining more traction among U.S. buyers and driving mainstream manufacturers toward record-setting gains.