1994). Socioeconomic market segmentation focus on the consumer's physical attribute such as age, sex, income, education, occupation and so on. Geographic market segmentation emphasizes the place that ...

Both projects described below are attitudinal segmentations, based on a set of attitudes known to be important in influencing consumer behaviour. One is a conventional segmentation (for consumer ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group or business market into sub-groups based on some type of shared characteristics. Those studies then ...

Unlike the consumer market, segmentation of corporate target audiences is carried out less often—once every 2-3 years, which is usually enough to make adjustments based on demand changes. Write down ...

In a world where the affluent drive nearly half of all spending, e-commerce brands looking to cater to these customers need to provide a premium, frictionless experience.

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.