The only way to get close to the idea of truly personalized B2C marketing is with deep and ever-changing segmentation. You have to understand your customer to a whole new degree, customizing your ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

With data science at the forefront of changing how platforms interact with and retain users, the digital landscape is ...

The global Audience Intelligence Platform market is projected to grow at a CAGR of 15.3% from 2024 to 2034. Growth is driven ...

Now it’s making the Primary inbox. Another challenge is achieving effective personalization and segmentation, which, if overcome, will help marketers cut through the noise. Personalization and ...

“Our customer data cloud provides the foundation for advanced segmentation and personalization capabilities that will power Fleet Farm's next generation of shopping experiences. We're excited to ...