Much of that information can be found in public documents and online searches, whereas some stats are more subjective and rely on focus groups. Unlike the consumer market, segmentation of corporate ...

Citations: Durango-Cohen, Elizabeth J., P. Durango-Cohen, R. Torres. 2013. Donor Segmentation: When Summary Statistics Don't Tell the Whole Story. Journal of ...

Market segmentation lies ‘at the heart of successful marketing’ (McDonald 2010), yet market segmentation solutions are not trivial to interpret, especially if consumers are segmented using post hoc or ...

Wiland's MarketSignals is now available as a connected app on Snowflake, delivering predictive insights and precise audience ...