AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company. AdWords turns 15 this month. The official birthday is ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests. Last month, Google teased a new look for AdWords. The ...

Optimizing paid-search campaigns for local search and mobile devices goes hand in hand. In 2015, Google confirmed that more searches happen on mobile devices than on desktop. And according to ...

Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page ...

Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords will be no exception to that. I caught up with Ashley Fletcher, VP of Marketing ...

Search marketing agency NetElixir has launched its AdWords analysis and reporting dashboard LXRPlugin, a platform designed to provide insights to businesses managing search campaigns while saving time ...

In May 2009, Google discontinued their call tracking phone numbers, which was supposed to be used for Google Audio Ads, but often used by search AdWords advertisers instead. Now, Google is bringing ...

Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs? To find out, WordStream examined 2,367 US-based client accounts from a wide range of ...

What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The ...