At the five-day trade show, Kris Kringle impersonators attended workshops on makeup and marketing, beard care and Santa ethics. More than 550 Santas answered a survey about playing the jolly old elf.

Scientists have made this Christmas season a little brighter by bringing the face of the real Santa ... color with a beard, bear a striking resemblance to common depictions of Santa Claus.

given that almost every Santa Claus is sporting a white, bushy beard. The group has been around for the past 12 years, and is an affiliate of the International Brotherhood of Real Bearded Santas ...