In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

That's a very good thing. It's what modern buyers want—as opposed to the aggressive sales funnel mentality. What's so inaccurate about sales funnels when we apply them to modern buyers? A few things: ...

You may have heard that the traditional marketing funnel is dead ... Here are definitions of each, paraphrased from Google's Answer Bin: Assisted Conversions refers to the number and values of sales ...