Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

The name may not roll easily off the tongue but SAP Hybris is hoping that YaaS, its new Hybris as-a-Service platform, will help it strike a blow to Salesforce. [Disclosure: SAP Hybris announced the ...

SAP revealed the SAP Hybris Revenue Cloud yesterday at the SAP Hybris LIVE: Digital Summit. The worldwide event attracted more than 6,500 people at venues in Singapore, Munich and New York City and an ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...