Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. The tech company already has video advertisements on the home ...

According to Roku, sticking an intrusive ad before the home screen is part of "providing a delightful and simple user experience." But from what I've seen online, users are far from delighted ...