Speaking of the term "Anime" specifically, the Robotech Art 1 design book bears the distinction of being the first official English-language book to contain the term. Now that new audiences had a ...

Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.

Robotech has a convoluted history due to merging different anime series, legal issues, and separate merchandising contracts ...

Bartlett, Christopher A., and John J. Lafkas. "RoboTech: Storming into the U.S. Market (Brief Case)." Harvard Business School Teaching Note 918-502, August 2017.