B2B Marketing Magazine

Why You Should Be Using Rich Media as Part of Your Inbound Content Strategy

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Campaign Asia

Rich-media video ads driving cost-per-engagement movement

We have to ask if the standard metrics for media effectiveness will be enough into the future to convince savvy marketers that their media investments are truly hitting their targets. I’d say the ...
Campaign Asia

Big name brands increasingly sign up to rich media initiatives

Brands have been moving towards rich media initiatives, with the Health Promotion Board the first to launch a mobile rich media campaign in the Singapore market earlier this year. But pundits now ...
Business Wire

Juniper Research: Mobile Business Messaging Market to Reach $78 Billion by 2027, as Rich Media Messaging Drives Growth

BASINGSTOKE, England--(BUSINESS WIRE)--A new Juniper Research study has found that the total value of the mobile business messaging market will increase from $48 billion in 2022 to $78 billion by 2027 ...
Computerworld

Yahoo expands Real Networks deal to boost media content

Banking on broadband growth, Yahoo Inc. said Wednesday that it was expanding its licensing agreement with RealNetworks Inc. so that it can provide more streamed video and other rich media content ...