The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

The right measurement is required to provide more nuanced insights into sales, shopping behaviour, pricing and advertising effectiveness for improved channel planning and execution in retail media ...

From the continued evolution of retail media and AI-powered search to the resurgence of marketing mix modelling (MMM) and the potential of a loyalty fuelled revolution, here’s a look at four key ...

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Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...