Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

DSW is creating experiences that feel personal and valuable through a combination of static and personalized content.

Colgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and ...

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at the eTail Palm Springs ...

It is clear that brands must embrace connected retail, personalisation, and data-driven strategies to create customer-centric ...

Not only does retail media allow retailers to access untapped revenue from their existing channels and first party data, but it has arrived at a moment of great disruption in the world of marketing.

Tag management streamlines data collection, optimises website performance, and drives smarter retail decisions.

Home improvement retailer B&Q has appointed Katherine Paterson as its new marketing director. She will take over from Tom ...