Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing ...

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

Your differentiation strategy is an essential component of an effective B2B marketing strategy because it helps you ... business strategy that works over the long term means building a relationship of ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

“I’d love to say that it was a marketing strategy, but it is an authentic relationship,” Donovan said. “And we’re happy to have it, and it’s been nothing but good for us.” It came ...

Once you have a 360-degree understanding of those audiences, it's important to consider the relationship and lines of communication. How can you use your marketing strategy to facilitate a ...