The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Marketing should continue to focus on its strengths—brand-building, demand generation, and lead nurturing—while sales should ...

The beginning of a customer relationship determines its outcome As you know, sales reps are great at building relationships with buyers. Trusting relationships are a huge component of a buyer's ...