Relationship marketing focuses on interacting with customers long term, rather than simply trying to make a quick sale. If you focus on learning customers' personal tastes and understanding their ...

Businesses have realized that consumers are no longer interested in being sold to. As a result, companies have pivoted their marketing techniques into relationship-based marketing. Brands tend to get ...

Relationship marketing leads to conversions in an indirect fashion—the focus is not on making a sale, but rather on building loyalty through engagement. This method of marketing relies on a brand’s ...

Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still ...

Opinions expressed by Entrepreneur contributors are their own. Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus ...

Opinions expressed by Entrepreneur contributors are their own. Brand equity, loyalty or affinity are really just terms used interchangeably to describe trust. While all brands strive to build trust ...

Customer relationship management practices created for the offline world have inevitably spread to digital marketing channels, with consumers now interacting with your brand across a number of ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

According to an inclusive report by the CMO Council to consider the need for “exploiting mobile to the fullest degree,” there are some impressive early adopters and trailblazers, but what is clear ...

Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that rely upon ...

Are you a print subscriber? Activate your account. By I-Hsien Sherwood - 10 min 2 sec ago 49 min 47 sec ago By Ad Age and Creativity Staff - 2 hours 55 min ago By Lindsay Rittenhouse - 4 hours 54 min ...

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, ...