As you can see, at the top of the list for both B2B marketers and B2C marketers was "improve customer engagement" AKA get better at relationships and relationship marketing.

Relationship marketing is more common in B2B industries where high-ticket contracts are usually on the line, but it’s relevant in the product space, too. Any business can leverage the power of ...

And although relationship marketing is tough to completely define and differs from company to company, there’s an umbrella of activities you should know about: 1. Customer success / support.

Relationship marketing is using the tools at your disposal to build community, develop business, and engage in relationships that will ultimately strengthen your knowledge and practice.

The results of a relationship based on commitment and trust are cooperative behaviors that allow both parties to fulfill their needs. Customers not only get the product or service they're paying ...

Relationship marketing equals competitive advantage Today’s emerging Internet paradigm continually challenges a business' ability to differentiate itself from the competition. In this high-speed, ...

What is actually meant by client “engagement” and how best can you attain that elevated positioning with your clients and prospects?

Relationship marketing is in general the sum of all the activities a business engages in to increase customer satisfaction. It is a direct marketing approach that targets a specific audience, ...

Relationship marketing isn’t just about delivering exceptional legal services; it’s about harnessing available tools to build a robust community, foster business growth, and cultivate ...

defining relationship marketing That was a long time ago, so let’s fast-forward 25 years to 2008 and listen to Christopher, Payne and Ballantyne — acknowledged experts in the discipline of ...