Assumptions are central to demand planning, but not all assumptions are created equal. Some are vague and nonspecific. Others are clear, owned, and easily acted upon. Asking the right questions can ...

Science is all about questions. Questions, questions, questions. We constantly interrogate nature, trying to reveal some closely-held secrets. Over the course of years, decades, and centuries, we ...

Fake news troubles me on so many levels. Can I recognize it all the time? Should I discount it without thinking? Should I explore it to learn whatever it has to teach me? Do others have answers to ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Despite the increasing investments that companies have made in ...