4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Used car prices are up and inventory is down in the wake of the microchip shortage. Broadening your search radius is a smart ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. 9 tips to help you navigate the car-buying process Michelle Lambright Black is an ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...