Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Shorter video spots are more effective than previously thought at influencing consumers throughout the purchase funnel, a model that describes the customer journey from first seeing an ad to buying a ...

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, ...

In this special guest feature, Craig Soules, Founder & CEO of Natero, discusses how customer analytics helps customer success teams identify improvements to their product, process, and marketing and ...

Opinions expressed by Entrepreneur contributors are their own. There’s nothing that can benefit and grow your business like a sales funnel. You take the customer by the hand and lead him or her ...

Last December, I introduced BEO, an acronym that represents three core strategies of acquiring customers online. Today we’ll revisit this concept and how we should think about marketing to visitors in ...