The final touch before someone makes a purchase is located at the bottom of the funnel. These channels are of the utmost importance because they allow you to build your strategy from the bottom up.

Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on ...

Sharing insights into how shoppable ads fit into the funnel ... delivery and seamless post-purchase support. Success, Tomchin highlights, requires more than conversion optimisation but also ...

Use advanced attribution modeling to understand how every touchpoint affects the final conversion. You need to understand how top-funnel ads contribute to bottom ... 30% of a user's decision to ...

Consumers do not make linear journeys through the purchase funnel, but instead might usefully be depicted as sitting within a “trust loop”, public relations consultancy Edelman has argued. Marketers ...