Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

PUMA and KidSuper are back with a bang, rekindling their relationship to continue the release of their football-inspired ...

Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI).

However, due to its small size and fiberglass body, the Interlagos delivered an exciting driving experience that was a fit ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Puma and KidSuper previously partnered up earlier this year on the Sports Club soccer-influenced collection which included ...

Austin Butler has been into Sambas for a while now. He had a bunch of big collabs in his collection, and he was often spotted ...