Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Mike Puma, The Post's Mets beat reporter, joins New York Post Sports anchor Brandon London ahead of the Amazins' big series ...

However, due to its small size and fiberglass body, the Interlagos delivered an exciting driving experience that was a fit ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Puma and KidSuper previously partnered up earlier this year on the Sports Club soccer-influenced collection which included ...

Puma kicked off the the campaign via an Instagram video with brand ambassadors Virat Kohli, Anushka Sharma, Mary Kom, and ...