The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Believe it or not, it’s easy to miss Puma’s signature sneakers at the brand’s retail stores. The lion’s share of the space in these bright shops is dedicated to stylish and sporty jeans ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

Pegman, the chunky yellow avatar of Google Maps, has turned blue as part of a promotion with pop star Billie Eilish.

Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI).

Sneaker Shopping Tag along with Complex’s Joe La Puma as he takes your favorite artists and athletes to the best sneaker stores around the globe on “Sneaker Shopping”. Fast-paced and witty ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

The company said through this partnership, PUMA customers shopping online will benefit from localised experiences, featuring dynamic payment pages customised to their specific needs. Orkhan Abdullayev ...

04, which launched Thursday. In addition to the performance basketball shoes, Ball also received a lifestyle sneaker from Puma earlier this year that leans heavily into the aesthetic of Y2K era ...

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