The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

PUMA is celebrating Ghostbusters 40th anniversary with two Suede XL colorways inspired by iconic franchise villains. The ...

Puma Investments has opened a new £50 million fundraise for Puma VCT 13. Following a strong year of deployment, the VCT ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Marks for A$AP Rocky only appeared on the insoles of 150 random pairs of the Inhale OG sold earlier this year, which will ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

PUMA's latest release, the Mostro Archive Pack, is a testament to the enduring legacy of the iconic Mostro silhouette.

Puma kicked off the the campaign via an Instagram video with brand ambassadors Virat Kohli, Anushka Sharma, Mary Kom, and ...

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