The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

To celebrate the 40th anniversary of the iconic original Ghostbusters film, PUMA is set to launch two sneakers inspired by ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

PUMA is celebrating Ghostbusters 40th anniversary with two Suede XL colorways inspired by iconic franchise villains. The ...

Can we all agree that PUMA has been on fire this year? With a flurry of exciting collaborations and fresh releases, like the ...

Marks for A$AP Rocky only appeared on the insoles of 150 random pairs of the Inhale OG sold earlier this year, which will ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Global sports brand Puma has partnered with Web3 mobile game UNKJD Soccer to bring its licensed content into the blockchain ...

Puma Investments has opened a new £50 million fundraise for Puma VCT 13. Following a strong year of deployment, the VCT ...

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