The findings suggest that marketers have an opportunity to attract new customers with a well-executed mobile coupon campaign. The opportunity is not limited to bargain hunters, either, with 26 percent ...

It’s been over a decade since the first smartphones hit the market, and mobile devices continue to transform the way people shop and do business. A recent report found that mobile devices account for ...

Interest in mobile coupons has increased dramatically in the last year. Mobile coupons represent tremendous promise for marketers who want to acquire and retain customers. However, marketers must pick ...

As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods ...

According to eMarketer, the number of adult mobile coupon users in the US rose nearly 18% to 92.6 million in 2015. By the end of 2016, mobile coupon users will increase by 11% to 104 million in the US ...

At any one time, there are a number of overseas trends that will be touted as the next big thing in the United States, yet stubbornly never achieve the anticipated explosion of popularity. Nutella, ...