As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift.

When HCPs' doors closed due to COVID-19, pharma opened a digital window. A new study (PDF), "Programmatic Trends in Pharma HCP Marketing 2022" by Doceree, a global network of HCP-only platforms for ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

So-called marketing clouds have commonly focused on enabling outreach to known customers, which is why they lean heavily on email marketing, CRM and campaign management – while paid media remains an ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Programmatic recruitment marketing may not roll off the tongue easily, but it’s the newest tool in a recruiter's box set to combine the powers of HR and marketing at their finest. At its best, ...

Programmatic ads are big business. In fact, according to eMarketer, programmatic ads are expected to make up over $14 billion of the approximately $58.6 billion total digital advertising spend in 2015 ...

Programmatic advertising is a method of buying ads that's automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and ...