To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of ...

How big is programmatic buying? Advertising intelligence company MediaRadar has crunched the numbers and found that 75 percent of all the brands it tracked placed digital ads programmatically in Q1.

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

NEW YORK, July 17, 2025 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of ...

The glamour of the Mad Men advertising world starkly contrasts with how online advertising is now bought and sold, since much of it happens programmatically. One expert says that without programmatic ...

Out of home (OOH) represents the fastest growing advertising medium, in part due to its growing accessibility. While OOH is still primarily bought and sold in a traditional, direct fashion, the ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...