When it comes to business, maximizing sales and profits are two fundamental objectives. Sales maximization is a business strategy that a company implements when it wants to focus on generating as much ...

Maximizing corporate profit, as an idea, seems straightforward, simple and obvious. In terms of basic managerial policy, however, it's anything but. Maximizing corporate profits, at first blush, seems ...

Since the late 1970s, when American companies were fat and complacent, the focus of American business has been on the bottom line. Spurred on by activist shareholders, private-equity firms, and ...