Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making life easier and more efficient for customers.

When customers grasp the value proposition easily, they are more likely to see the product as indispensable, leading to ...

Ensure your initial software release isn't just a technical demo, but a customer acquisition tool.

it may be impossible to accurately predict the value proposition of a product beyond efficacy until the product is exposed to the population at large. Drug-drug interactions, co-morbidities ...

The top task they identified was 'Building your brand/product value proposition/market access strategy', followed by 'Generating the outcomes and evidence needed to support your brand/product ...

Founders of marketing agencies—particularly boutique firms serving focused audiences—need to approach value propositions differently than founders of other types of professional products and services.

If you don't know the value propositions that make your brand and your products worthwhile, then your brand will never stand out in the crowded digital space (or elsewhere). You must know what makes ...

A value proposition succinctly conveys the concrete outcomes your software provides. It's time to transform "vibe" into ...

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...