When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...

If insight arrives after the opportunity to act has passed, it is no longer predictive.The challenge is building systems that ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now It appears all but certain that generative ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

Predictive maintenance is emerging as a necessity for aerospace and defense (A&D) systems. By leveraging advanced analytics to monitor equipment health and anticipate failures, operators can ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

The world of sports has always thrived on numbers, but the past decade has seen a remarkable transformation in how data is used to inform decisions. Predictive analytics now sits at the heart of ...

UnitedHealthcare is harnessing predictive analytics to more effectively address members' social determinants of health. The health insurance giant has rolled out the program to employers who have ...

This article explores how payers can enhance their medication adherence initiatives to reduce costs and improve member health outcomes by leveraging predictive analytics through machine learning. This ...