Athleta announced today that the company will put all 5500 of their store associates through a mandatory inclusive sizing training. Employees will become bodySTRONG® certified after attending the ...

In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers can position their products as they want to. Highway billboards ...

No question about it. It’s nearly impossible for most of us to simply will ourselves to change our outlook on life. Indeed, “Just cheer up,” is one of the most annoying things anyone who’s feeling ...

Sometimes I get the feeling that the mood of the entire country is shifting. This is especially true in election years. As much as I try to tune out smear campaigns and seek constructive words over ...

“I’m gonna land a whale this year!” Daniel exclaimed with gusto. “Going big, I see,” I chuckled in response to the young entrepreneur. “Let’s think about your phrasing, Daniel. Remember, we’re not ...

Effective communication is an essential skill for managers and employers. Using positive language to describe your team members is a powerful tool to show your support and admiration for their hard ...

A new study published in Applied Corpus Linguistics addresses the fine line between helpful and potentially hurtful comments on social media platforms such as Facebook and Instagram. Psychologist and ...

American authors have used emotion-related words more sparingly over time, a recent study finds. And the decline in positive ones like easy and confident appears to be steeper than the decline in ...

Language affects the heart. When we’re surrounded by others who speak negatively, it can really affect our mood and disposition. Are we aware of how much negative ...

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