If you're a Hot Wheels collector, you must constantly fight the fear of missing out. But I can't believe it's happening to me ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

This week, tons of families all around the world gathered together to exchange gifts, eat large dinners, and subsequently pass out into blissful food-induced slumber. Christmas might be over, but Epic ...

Hot Wheels Unleashed, a frantic stunt racer featuring the titular toys is free on the Epic Games Store but you'll have to be fast.

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

Hot Wheels has been one of Mattel’s steadiest lines of business ... “Being able to hand them down to my kids and have them play with them is a cool thought,” he said.

F1 Red Bull Hot Wheels - At the end of 2024, Formula 1 announced a collaboration with Hot Wheels, Mattel's iconic brand, for ...

Hot Wheels and GoPro collaborated to make a Hot Wheels car called the Zoom In that carries a Go Pro Session 4 or Session 5 through your track. The following is a transcript of the video.

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...