The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

PUMA's latest release, the Mostro Archive Pack, is a testament to the enduring legacy of the iconic Mostro silhouette.

To celebrate the 40th anniversary of the iconic original Ghostbusters film, PUMA is set to launch two sneakers inspired by ...

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Puma and KidSuper previously partnered up earlier this year on the Sports Club soccer-influenced collection which included ...

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

PUMA and KidSuper have teamed up once again to create a vibrant and playful new collection that blends PUMA's athletic ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Charlotte Hornets guard LaMelo Ball introduced his latest PUMA MB.04 shoes, and the buzz has been strong. The ad for his fourth signature sh ...