Email marketing has been around for quite some time, and it’s an effective marketing tool. A study by DMA.org.uk found that for every $1 spent on email marketing, the average return on investment is ...

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Searchspring, a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution is designed to help ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most ...

In today’s technology-dominated business landscape, email remains a top business outreach channel due to its stability, scalability, and affordability. If done correctly, email marketing has a ...

Opinions expressed by Entrepreneur contributors are their own. You may have heard about drip marketing. But, likely, you haven’t heard about Deep Marketing. Drip marketing is a way to send emails to ...

Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers. Google is quietly updating its Personalized Ads policy on ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...