Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

Getting email personalization right — and, more importantly, implementing it at scale — is what can really move the needle for ecommerce brands that are struggling to drive decent ROI from their email ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

Personalization is by no means a guarantee your emails will feel more personal. I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

Mail merge makes sending personalized messages to a large group efficient and easy. Prepare clean, organized data for a successful mail merge process. Use the Microsoft 365 suite for integrated ...

Sending personalized emails directly from Microsoft Excel using Power Automate can significantly enhance your communication efficiency and productivity. This comprehensive guide will walk you through ...