Learn how hyper-personalization in retail works, why IT leaders must build real-time, data-driven systems, and how to implement scalable architectures with measurable outcomes.

As individuals interact with their world—at work and at home—they produce vast amounts of data on the things they buy and the services they use. Modern, tech-forward companies can gather and analyze ...

How can retailers balance personalization efforts against being perceived as creepy?

If you can’t explain it to the customer… then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.

You know how many times they’ve purchased your products, but do you understand their preferences and behaviors well enough to predict what they will want in the future? Data-driven customer ...

Personalization should be built around developing empathy. It’s about understanding your customers. I recently took part in a panel discussion on personalization in the retail industry. The panel ...

Consumers are increasingly spending their time on the internet. According to recent surveys, average daily time spent consuming digital media ranges anywhere between six to sixteen hours. And in ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...

Modern marketing is all about the use of personalization in business. You see examples of this across the landscape now – companies are personalizing face coverings, T-shirts and Halloween costumes to ...

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jeff Moses The workplace ...

The issues facing e-commerce businesses every day are deep. Their world is more complex than ever, and there’s no sign of it slowing down. Daily dealings include complex organizational structures, ...