If you have yet to do so, take a minute to look through the highlights of the 27-page design brief explaining the thought and design process that brought you the new Pepsi logo. You’ve probably seen ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend of ...

For the first time in more than a decade, Pepsi updated its logo. The new look will roll out in North America in the fall and globally next year. The North American launch comes as the brand ...

(CNN) — If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...

Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography-based ...