Pirelli has been Formula 1's sole tyre supplier for the past 15 years.

With the pact, the first of its kind for the racing league, the streaming service becomes an official partner of the circuit. By Georg Szalai Global Business Editor With the deal, the first of its ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount+ and Formula One are revving up a first-of-its-kind promotional partnership. The deal, announced Wednesday, will include ...

It’s no secret that a brand alliance with a Formula One team requires a major investment. Whether a company joins at the title level or as a technical partner, the commitment is significant. For most ...

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels, owned by Mattel, just announced it inked a major deal with Formula 1 to produce 1:64 scale F1 cars. The product ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Formula 1 has announced a global licensing partnership with Mattel, Inc ...

Liberty Media-owned Formula One and luxury giant LVMH are entering into a 10-year partnership, according to a joint press release from the companies Wednesday afternoon. The partnership will ...

MSC Cruises has extended its partnership with Formula 1 and is now the Official Cruise Partner of all races through the end of the 2026 FIA Formula 1 World Championship. The cruise line has agreed to ...

The first two projects of this collaboration will focus on improving the current pit wall system, a key source of information for racing teams, and enriching the fan experience mobile application used ...

Formula One's booming popularity in the United States has lured another American brand to the series as Ford said Friday it would return to the globe-trotting series as the engine provider for Red ...