Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...

Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. AdWords launched offline conversion tracking back in 2013 but I still feel it’s ...

Clicks may look promising in the reports, but they do not ensure sales. PPC campaigns may bring traffic throughout the ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...