PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.

SEO and PPC are separate marketing channels that each have unique roles and purposes. But that doesn’t mean you have to choose between SEO and PPC. You can benefit from both SEO and PPC. SEO and PPC ...

AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and ...