The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

Following one of the bleakest years in memory, Pantone has announced its 2021 color of the year. And it’s not one but two colors, designed to create the sensation of a fresh sunrise over rocky terrain ...

When I saw the two colors Pantone chose for their annual "Pantone Color of the Year", I was shocked. One is "Ultimate Gray," an eponymous representation of the color half way between white and black.

Pantone's newest colour is the first ever created by the institute to be inspired by and named after a character. Michelle Starr is CNET's science editor, and she hopes to get you as enthralled with ...