how much they can be optimized. Images and video make up about 80% of most websites' page weight, according to HTTP Archive, so even small adjustments to media can help improve site performance.

In today’s era of digital transformation, web performance optimization has become a fundamental pillar of user engagement and ...

User experience is another critical part of technical optimization. Search engines stress the importance of pages that load quickly and provide a good page experience. Elements such as Core Web ...

On-page SEO is the practice of optimizing elements on web pages for SEO– but it’s more complicated than you might think. It’s an overarching name for the combination of technical and content ...

In the ever-evolving landscape of search engine optimization (SEO), backlinks remain one of the most powerful ranking factors. But what exactly is a backlink profile, and why should you care about it?

Slow performance increases bounce rates, reduces conversions, and drives up ad costs. Addressing speed is not optional-it's funda ...

and other technical elements to make it easier for search engines to crawl and index the site's pages. Think of the measurable metrics which affect search engine optimization and search engine ...

A common conversion rate optimization (CRO) methodology involves three steps: CRO is mainly about A/B testing, but most tests ...

They do so by following internal links within websites and links across different websites. The bots look at the content on each of your pages (including the URL ... about and take into account search ...