Managing customer relationships effectively is crucial for a thriving business. Understanding and satisfying customer needs are the foundation for success and competitiveness. But how can this be ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

In the past couple of days, Steve Yastrow has been collecting definitions about “what is a customer relationships?” at Tom Peters’ blog. The working definition they’ve come up with is: A relationship ...

Florence Chikezie, Founder at ReDahlia & Entrepreneurs.ng. I help new entrepreneurs start businesses in 30 days & guide companies to scale. Business sustainability is heavily hinged on building ...

Online responses from your brand must be handled carefully, though: Generic, defensive or unempathetic replies can quickly ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s business environment, the importance of customer experience and personal ...

Covia is more than just an industry-leading provider of innovative mineral solutions. We’re a trusted partner to our customers. Our success stems not only from our high-quality products and services, ...

AI agents are poised to make communication between businesses and their customers deeper, more open and more personal. That level of intimacy might be great, but as in any relationship, it creates the ...

LYON, France & MIDDLETON, Wis.--(BUSINESS WIRE)--Esker, a global cloud platform and leader in AI-driven process automation solutions for Finance, Procurement and Customer Service functions, today ...

Annie Wilson is a senior lecturer of marketing at the Wharton School of the University of Pennsylvania. Ryan Hamilton is an associate professor of marketing at Emory University’s Goizueta Business ...