At the heart of every successful business lies a fundamental truth: it’s all about building relationships with customers. This principle transcends borders, though it’s particularly relevant when ...

Clienteling was once the exclusive domain of luxury brands, where personal relationships and bespoke service set the standard. Today, technology is helping to shatter these barriers. With capabilities ...

The way we as individuals interact with companies (our "suppliers") is on the brink of a major change, driven by the rise of personal agents. These AI-powered "customer-side agents" are set to ...

Strong client and customer relationships are critical to business growth, retention and reputation—but they don’t happen by chance. They’re built over time through consistent leadership, clear ...

AI agents are poised to make communication between businesses and their customers deeper, more open and more personal. That level of intimacy might be great, but as in any relationship, it creates the ...

Consumers face a barrage of messages from businesses that can feel overwhelming at times, especially when they aren’t relevant to their lives. Many of them would rather receive information tailored to ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections with customers in a volatile and shifting consumer environment. Traditional tactics — ...

Quick responses to quotes and project inquiries help potential customers feel prioritized from the start, and often lead to repeat requests. Offering practical, thoughtful recommendations over ...

As more consumers turn to third-party AI tools in their shopping journeys, who owns that experience? Retailers are turning to partnerships with AI providers. Walmart is working with OpenAI to let ...